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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan.
Author
Kotler, Philip.
Published
Harlow : Pearson, 2022.
Call Number
647.940988 K87M 2022
Location
Songkhla
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Contemporary issues in digital marketing / edited by Outi Niininen.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.872 C761 2022
Location
Songkhla
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Entrepreneurial marketing : how to devel customer demand / Edwin J. Nijssen.
Author
Nijssen, Edwin J.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.8 N691E 2022
Location
Songkhla
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SME's marketing during digital transformation / Iulia Cristina Iuga, Anisia Neamtu.
Author
Iuga, Iulia Cristina.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.8 I92S 2022
Location
Songkhla
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Marketing metrics : leverage analytics and data to optimize marketing strategies / Christina Inge.
Author
Inge, Christina.
Published
London, United Kingdom : Kogan Page Limited, 2022.
Call Number
658.8 I45M 2022,e-book
Location
Songkhla
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Social and sustainability marketing : a casebook for reaching your socially responsible consumers through marketing science / edited by Jishnu Bhattacharyya ... [et al.].
Author
Bhattacharyya, Jishnu.
Published
Baca Raton, FL : Routledge, 2022.
Call Number
658.8 S678 2022
Location
Songkhla
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Tourism marketing : in the age of the consumer / Alastair M. Morrison.
Author
Morrison, Alastair M.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
910.68 M878T 2022
Location
Songkhla
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Marketing analytics : statistical tools for marketing and consumer behavior using SPSS / Jose Marcos Carvalho de Mesquita and Erik Kostelijk.
Author
Mesquita, Jose Marcos Carvalho de.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.8342 M582M 2022
Location
Songkhla
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International case studies in tourism marketing / edited by Gurhan Aktas and Metin Kozak.
Author
Aktas, Gurhan.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
338.4791 I61 2022
Location
Songkhla
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Marketing and the customer value chain : integrating marketing and supply chain management / Thomas Fotiadis ... [et al.].
Author
Fotiadis, Thomas.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.7 M345 2022
Location
Songkhla
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Customer World-of-Mouth behavior and coporate branding : a case study in higher education sector / Tien Thanh Nguyen, Seyed Mohammadreza Ghadiri, Quang Hung Vuong.
Author
Nguyen, Tien Thanh.
Published
Singapore : LAP LAMBERT, 2022.
Call Number
658.834 N576C 2022
Location
Songkhla
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Digital marketing fundamentals : from strategy to ROI / Marjolein Visser, Berend Sikkenga & Mike Berry.
Author
Visser, Marjolein.
Published
Netherland : Noordhoff, 2022.
Call Number
658.827 V834D 2022
Location
Songkhla
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Creating a successful digital presence : objectives, strategies and tactics / Gordon Fletcher and Noel Adolphus.
Author
Fletcher, Gordon.
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
659.20285 F612C 2022
Location
Songkhla
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Creating value with data analytics in marketing : mastering data science / Peter C. Verhoef ... [et al].
Published
Abingdon, Oxon : Routledge, 2022.
Call Number
658.83 C912 2022
Location
Songkhla
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Consumer behaviour : building marketing strategy / Amy Nelson.
Author
Nelson, Amy.
Published
New York, NY : Murphy & Moore, 2022.
Call Number
658.834 N424C 2022
Location
Songkhla
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